W C Littleproud & Son Corporate Branding
Tangerine Creative were proud to develop the new Corporate Branding for this long established Independent Family Funeral Directors.
The nature of the company required a logo and branding design that was understated yet dignified. Having worked with the company on several occasions, it became apparent that they always appeared calm even when dealing with changing circumstances out of their control. They reminded me of black swans which is where the concept was derived from.
After deciding on a colour pallet of dark grey and antique gold the logo was born. The logo now adorns all their stationery, website, social media and signage giving the company a complete corporate branding.